Amazon

Challenge

To support Amazon Business’ aspiration to become a $100B+ business in the next few years, it is preparing to launch “Project Jupiter,” a brand campaign focused on increasing awareness and consideration of the brand as a smart supply solution to enterprise decision makers and small and medium business owners/employees.

• Distill complex solutions into a simple to understand narrative
• Reimagine their existing branded illustrations into motion
• Ensure we are targeting the desired audiences

Solution

Together with the Amazon team, we crafted a series of smaller gif animation that targets specific solutions to launch along side a longer explainer video. These assets would be leveraged across social platforms, LinkedIn, as well as their website.

1. In depth storyboarding process ensured we were highlighting the key solutions efficiently and correctly
2. Paid media reached 95% of target audience at 65X frequency
3. Amazon Business surpassed its goal with those who recalled ads saying they are more likely to consider Amazon Business