Kaleidoscope
Kaleidoscope is an end-to-end scholarship and grant management software connecting sponsors with applicants.
Challenge
Kaleidoscope needed to be positioned as a tech innovator in the scholarship management space with a refined strategy focused on their two-sided marketplace and unique operational expertise.
Solution
To better express the business’ new sponsor-focused identity, we traded in its Gen Z look and feel for a more refined color palette, narrative-centric photography and simplified illustrations. As a result, we established better visual balance for both audiences, positioning Kaleidoscope as a facilitator of connections between sponsors and applicants.
Credits
Drew Hower, Alexa Jackson, Emma Thomsich, Ali Knutson, Sebastian Karo
