ebbo

Challenge

The ebbo rebrand and redesign required careful planning, coordination, management and strategy to consolidate two brands into one. We faced combining two existing product lines, brand identities, names and information architecture — all while aligning messaging between PrizeLogic and Clarus Commerce.

Solution

The ebbo rebrand and redesign unifies Clarus Commerce and PrizeLogic under a single, modern name, brand and website that turns customers’ heads — and makes the ebbo team proud.

Beyond a new identity, the new ebbo brand and website set the business up for long-term growth. The flexible brand system and product architecture enable ebbo to evolve as the business expands its suite of services. And with a 95% Google Lighthouse score and 100% technical SEO score, the website is now optimized for increased lead generation.