SoftwareOne

Challenge

SoftwareOne needed to promote the concept of financial cloud managmenet, its essential role in achieving true cloud value, and their expertise among a crowded marketplace of cloud vendors. We needed to develop a concept that would both educate and engage IT leaders in a consultative and friendly tone to drive action through activations at all stages of the marketing funnel.

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• Break through the industry's repetitive cloud messaging
• Elevate awareness of SoftwareOne's differentiate appproach to FinOps

Solution

Hinged on a film noir series starring SoftwareOne's FinOps SMEs, we proposed a campaign that could lean into the aesthetic of the mystery genre to bring organizations' foggy view of cloud spend to life. The full-funnel initiative would bring SoftwareOne a step out of its comfort zone and cast FinOps leaders as savvy Cloud detectives, magnifying glass and all.

1. 2023 Platinum MarCom award winner
2. 400% more form fills than any other campaign in flight
3. 371,357 ad impressions
4. 212% over benchmark Google Display click through rate